Simplifying Digital Marketing
Best Social Media Sites

Top 11 Social Media Sites You Need To Consider For Your Brand11 min read

In the previous several years, the top social networking platforms have witnessed a lot of change.

Although Facebook remains the most popular social media network, TikTok has seen the most rapid development of any social media platform. The video-based network, which only launched five years ago, is now ranked fifth in terms of Monthly Active Users (MAU).

Meanwhile, Instagram has had rapid growth and now ranks fourth in terms of MAU.

As a result, the number of social media platforms available to brands seeking to reach an audience is expanding and shifting. Also, keep an eye on where your population is likely to shift.

Facebook used to be the go-to spot for all advertising, but an older demographic now prefers it. Instagram has attracted Gen Z and Millenials, and TikTok is on the rise.

With that in mind, how do you decide where to spend your time (and possibly your advertising dollars)?

Consider which outlets are appropriate for your target audience. Test your presence on relevant social media sites and decide which ones to focus on based on the results.

Top Social Media Sites by Monthly Active Users

  1. Facebook: 2.7 Billion
  2. YouTube: 2 Billion
  3. WhatsApp: 2 Billion
  4. Instagram: 1.16 Billion
  5. TikTok: 689 Million
  6. Telegram: 550 Million
  7. Snapchat: 433 Million
  8. Reddit: 430 Million
  9. Pinterest: 416 Million
  10. Twitter: 353 Million
  11. LinkedIn: 310 Million

Here is and elaborated information on these top Social Media sites

1. Facebook: 2.7 Billion MAU


With over two billion monthly users, Facebook is the most popular social media site on the planet. That’s nearly a third of the global population!

More than 65 million businesses use Facebook Pages, and over six million advertisers actively promote their businesses on Facebook, making it a fairly secure pick if you want to maintain a social media presence.

It’s simple to get started on Facebook because practically every content format — text, photos, videos, live videos, and Stories — works well there. However, keep in mind that the Facebook algorithm favors content that inspires meaningful conversations and interactions between individuals, particularly between family and friends.

Brian Peters, our Strategic Partnership Marketer, explained the secrets of the new algorithm and what you can do to thrive on Facebook if you want to learn more about succeeding with the changed Facebook algorithm.

2. YouTube: 2 Billion MAU


Every day, users watch a billion hours of video on YouTube, which is a video-sharing network. To begin, build a YouTube channel for your business, where you may post videos for your followers to watch, like, comment on, and share.

YouTube (owned by Google) is generally referred to as the second largest search engine behind Google, in addition to being the second-largest social networking site.

Finally, you may use YouTube advertising to broaden your presence on the platform.

3. WhatsApp: 2 Billion MAU


WhatsApp is a popular messaging program that is used in more than 180 countries. People exclusively used WhatsApp to communicate with their relatives and friends at first. People gradually began using WhatsApp to communicate with businesses.

WhatsApp has been working on a business platform that will allow enterprises to have a formal business profile, give customer service, and update customers on their purchases. It has created the WhatsApp Business app for small enterprises, as well as the WhatsApp Business API for medium and big businesses. Here are some examples of how companies have used WhatsApp.

4. Instagram: 1.16 Billion MAU


Instagram is a social media platform for sharing photos and videos. It enables you to share a variety of media, including photographs, videos, stories, and live videos. It also recently launched IGTV, which allows users to watch longer-form videos.

You can have an Instagram business profile as a brand, which will give you detailed analytics on your profile and posts, as well as the ability to plan Instagram posts using third-party applications.

5. TikTok: 1 Billion MAU

TikTok is a popular music video social network. It surpassed Facebook, Instagram, and other social media apps as the most downloaded app in the first quarter of 2018.

My first impression is that it’s similar to Instagram for short music videos (though I’m sure it’s more). Users can record up to 60 seconds of video, edit it, and add music and special effects to it.

While it is most popular in Asia, my guess is that it will spread to the west as well.

6. Telegram: 550 Million MAU


Telegram is a messaging program that is similar to most social messaging apps and is well-known for its security.

Apart from delivering one-on-one customer care, brands may use Telegram in a variety of ways. Brands can, for example, establish Telegram chatbots or use the platform’s channel capability to send messages to an unlimited number of subscribers.

7. Snapchat: 433 Million MAU


Snapchat is a social networking platform that allows users to share photographs and brief videos (referred to as snaps) with their friends. It popularized the Stories format, which later spread to other social networking platforms such as Instagram.

However, the rise of Instagram Stories appeared to have hampered Snapchat’s growth and, more broadly, marketers’ enthusiasm in using Snapchat for their brands.

8. Reddit: 430 Million MAU


Reddit, sometimes known as the Internet’s front page, is a website where users may post questions, links, and images, discuss them, and vote on them.

There are subreddits (i.e. dedicated forums) for just about everything (and above). Subreddits, on the other hand, have varying levels of involvement, so it’s a good idea to do some research to see if there are any popular subreddits where your business may participate. We rarely visit Reddit since, for example, r/socialmedia is fairly quiet.

You may get content ideas and advertise on Reddit in addition to contributing your material and engaging in discussions.

9. Pinterest: 416 Million MAU


Unlike most social networking sites, where engagement is the primary goal, Pinterest is a place where users go to discover new things and be inspired.

78 percent of Pinterest users feel brand content is valuable, according to Pinterest (much higher than that on other sites). This provides your company with a one-of-a-kind opportunity to influence its purchasing decisions.

Because Pinterest users want to be inspired to try or buy new products, having a presence on the platform may help you get your brand in front of them.

10. Twitter: 353 Million MAU


Twitter is a social media platform that covers a wide range of topics including news, entertainment, sports, politics, and more. Twitter is distinct from most other social media platforms in that it places a significant focus on real-time information – events that are currently taking place.

For example, one of the defining events in Twitter history occurred when Janis Krums, while on the boat to pick up passengers, tweeted an image of a jet that had landed in the Hudson River.

Another distinguishing feature of Twitter is that, unlike most social networking sites, it only permits 280 characters in a tweet (140 for Japanese, Korean, and Chinese).

Twitter is also frequently used for customer service. According to advertisers on Twitter, Twitter handles more than 80% of social customer support inquiries.

11. LinkedIn: 310 Million MAU

LinkedIn has evolved into much more than a résumé and job search platform. It has evolved into a professional social media platform where industry professionals share content, network, and develop their personal brands. It’s also become a venue for companies to build thought leadership and authority in their field, as well as recruit top personnel.

LinkedIn also has advertising options, such as promoting your content, sending targeted adverts to LinkedIn inboxes, and showing ads on the site’s sidebar.

Choose platform on your brand requirements

Regardless of the scale of the social media sites, the most crucial factor to examine is whether or not your brand’s target demographic is present on those platforms. Larger social media sites, such as Facebook, however, tend to cover a broad spectrum of interests and themes, making them acceptable for most brands.

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